Founded in 2015, PirlatSwap began with a simple vision: to create fitness spaces that combine premium equipment with personalized training in a welcoming community atmosphere.
What started as a single location in Oxford has now grown into a network of fitness clubs across the UK, each maintaining our core values of quality, expertise, and inclusivity.
Our founder, James Pirlat, a former Olympic athlete, established these facilities based on his own experience and understanding of what makes a truly effective fitness environment - one that motivates members to achieve their personal best while feeling supported at every step.
At PirlatSwap, we believe fitness is more than just physical transformation—it's about empowering individuals to lead healthier, more confident lives.
We're driven by a genuine passion for fitness and helping others achieve their health goals.
We foster a supportive community where members motivate each other to succeed.
We strive for excellence in our facilities, programs, and the service we provide.
We continuously evolve our approach to incorporate the latest in fitness science and technology.
Founder & CEO
Former Olympic athlete with 15+ years of experience in fitness industry leadership.
Head Fitness Coach
Certified trainer specializing in strength and conditioning with 10+ years of experience.
Nutrition Specialist
Registered dietitian with expertise in sports nutrition and personalized meal planning.
Wellness Director
Mind-body specialist with background in psychology and holistic health approaches.
National Fitness Awards - UK
Health & Fitness Industry Association
European Fitness Innovation Summit
Consumer Choice Awards 2020-2023
Experience the PirlatSwap difference with our premium facilities and expert guidance.
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