About PirlatSwap

Learn about our journey, mission, and the team behind our success

Our Story

Founded in 2015, PirlatSwap began with a simple vision: to create fitness spaces that combine premium equipment with personalized training in a welcoming community atmosphere.

What started as a single location in Oxford has now grown into a network of fitness clubs across the UK, each maintaining our core values of quality, expertise, and inclusivity.

Our founder, James Pirlat, a former Olympic athlete, established these facilities based on his own experience and understanding of what makes a truly effective fitness environment - one that motivates members to achieve their personal best while feeling supported at every step.

PirlatSwap Founder

Our Mission

At PirlatSwap, we believe fitness is more than just physical transformation—it's about empowering individuals to lead healthier, more confident lives.

Passion

We're driven by a genuine passion for fitness and helping others achieve their health goals.

Community

We foster a supportive community where members motivate each other to succeed.

Excellence

We strive for excellence in our facilities, programs, and the service we provide.

Innovation

We continuously evolve our approach to incorporate the latest in fitness science and technology.

Meet Our Expert Team

James Pirlat - Founder & CEO

James Pirlat

Founder & CEO

Former Olympic athlete with 15+ years of experience in fitness industry leadership.

Emma Wilson - Head Fitness Coach

Emma Wilson

Head Fitness Coach

Certified trainer specializing in strength and conditioning with 10+ years of experience.

Robert Chen - Nutrition Specialist

Robert Chen

Nutrition Specialist

Registered dietitian with expertise in sports nutrition and personalized meal planning.

Sarah Johnson - Wellness Director

Sarah Johnson

Wellness Director

Mind-body specialist with background in psychology and holistic health approaches.

Our Achievements

Best Fitness Club 2022

National Fitness Awards - UK

Excellence in Customer Service

Health & Fitness Industry Association

Innovative Fitness Program 2021

European Fitness Innovation Summit

Top-Rated Fitness Club

Consumer Choice Awards 2020-2023

Join Our Fitness Community

Experience the PirlatSwap difference with our premium facilities and expert guidance.

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